• List of Articles Meli Bank

      • Open Access Article

        1 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks)
        mehdi badpa
        In today's competitive world, customer satisfaction and customer retention are very important. For this reason, different models have been designed to measure customer satisfaction, since every industry has its own needs, Customer satisfaction models need to be localize More
        In today's competitive world, customer satisfaction and customer retention are very important. For this reason, different models have been designed to measure customer satisfaction, since every industry has its own needs, Customer satisfaction models need to be localized according to the needs of each sector and industry. In this study, the Factors Affecting on Customer Satisfaction in Meli and Eghtesad Novin Banks have been identified and with using the Kano model, these factors are divided into three categories: Basic Quality, Performance Quality and Excitement Quality. The study population consisted the customers of Meli and Eghtesad Novin Banks and the sample size for each bank was 384 that was selected by Simple random Methodology. The reliability of the questionnaire was calculated through Cronbach's alpha equal to 0.942 for the Meli Bank and 0.875 for the Eghtesad Novin Bank. The results showed that from the viewpoint of the clients of both banks, the low commission rate and the cost of doing banking services are Basic requirements, Appearance adornment and Branch Welfare Facilities, Having branches to serve outside office hours and Expansion of electronic banking services are Performance requirements. Also, uniform staff coverage has been identified as one of the Excitement requirements and Customers are indifferent to offer specific services to specific customers. Based on the results of the research for Eghtesad Novin Bank clients, Timely accountability of Head and staff of the bank as well as Customer protection policies were a Performance requirement, Bank loan terms Such as how to pay, interest rate, time of payment, etc. were identified as Basic needs and they were indifferent to the profits of investment deposits. Whereas For the Meli Bank clients, Timely accountability of Head and staff of the bank was a Basic requirement, the profits of investment deposits was a Performance requirement, Customer protection policies was a Excitement requirement and they were indifferent to the Bank loan terms Such as how to pay, interest rate, time of payment. Manuscript profile
      • Open Access Article

        2 - Identification of barriers to the implementation of 58th article of the Civil Service Management Law in order to improve the empowerment of the staffs to improve the efficiency and effectiveness of the Melli Bank
        Shirin Abdoli Javad Mehrabi
        In this study, the barriers of 58th law of country servise management in line with staff’s empowerment to efficiency and effectiveness of Meli bank were studied. . This research is applicable, and correlational in nature of purpose, and descreiptive-fielding in pa More
        In this study, the barriers of 58th law of country servise management in line with staff’s empowerment to efficiency and effectiveness of Meli bank were studied. . This research is applicable, and correlational in nature of purpose, and descreiptive-fielding in path. The statistical population includes all employees working in the administrative office of the Meli Bank in Qazvin that their number was 230 people. A number of 124 people from this population were selected as. A questionnaire was used to collect data. The questionnaire has two parts. The questionnaire includes 18 specific questions. The validity measured using the content validity and approved by numbers of 15 experts also internal consistency reliability was used to assess the reliability of the assay. The questionnaire was distributed among a sample of 30 experts and Cronbach's alpha coefficient and the reliability of the questionnaire organizational silence equals 0.712. The numbers of 140 questionnaires were distributed among employees that 124 questionnaires were returned and analyzed. The collected data were analyzed using descriptive statistics (frequency, mean, standard deviation) and inferential statistics (Factor analysis and Freidman test). The results indicated that environmental, organizational, managerial, personality factors are barriers to implementing of 58th service management law in Meli bank. Manuscript profile
      • Open Access Article

        3 - The Pathology of Meli Bank Staff Training System
        Seyed Enayatolah Momeni Afsaneh Zamani Moghadam parivash jafari
        The present study was conducted with the aim of the pathology of National Bank staff training system. Accordingly, the present study was based on the field dimension in terms of the study environment, in terms of purpose, it was applied, from the point of view of the da More
        The present study was conducted with the aim of the pathology of National Bank staff training system. Accordingly, the present study was based on the field dimension in terms of the study environment, in terms of purpose, it was applied, from the point of view of the data collection period and from the point of view of the method of research, it was, descriptive-survey. The statistical population of the research in qualitative part consists of academic experts and managers of the branches of the Meli Bank of Iran. Ten people were selected for qualitative part acoording to targeted methed. In the quantitative part of the research, the statistical population included all employees of Meli Bank of Iran, Tehran Branches. Using a Cochran formula and a cluster sampling method, 365 employees of the Meli Bank were selected as sample size. Data collection was done in two ways: library and field studies. In the field, interviews and a researcher-made questionnaire were used. Validity of the questionnaire consisted of face validity, content and construct validity, and its reliability was determined by Cronbach's alpha coefficient and composite reliability coefficient .were measured and all were approved. Data analysis was done in descriptive and inferential parts. In the inferential part, structural equation modeling and other inferential statistics prototypes such as exploratory factor analysis and single sample t-test were also used. Manuscript profile