List of Articles Loyalty Programs

• Open Access Article
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  1 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
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  2 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study)
  Ali Khatami Firouzabadi Mojtaba Salehi Fatemeh Taheri
• Open Access Article
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  3 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
  ٍEsmaeel  Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade