List of Articles Linguistic Fuzzy values

• Open Access Article
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  1 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
  Advertising is one of the critical factors for success of any organization, so that advertising plans isimplemented with regarding effective factors such as marketing mix, environmental factors and marketinggoals in consumer's buying decision making process. In This pap More

  Advertising is one of the critical factors for success of any organization, so that advertising plans isimplemented with regarding effective factors such as marketing mix, environmental factors and marketinggoals in consumer's buying decision making process. In This paper a dynamic model for evaluating theeffectiveness of using advertising media is introduced. In this model the media planning is employed basedon internal and environmental parameters of organizations and their interactions, by using the expert’sconsults as linguistic fuzzy values. A multiple criteria decision making model is used to assign optimalbudget to advertising media. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
  Advertising is one of the critical factors for success of any organization, so that advertising plans is implemented with regarding effective factors such as marketing mix, environmental factors and marketing goals in consumer’s buying decision maki More

  Advertising is one of the critical factors for success of any organization, so that advertising plans is implemented with regarding effective factors such as marketing mix, environmental factors and marketing goals in consumer’s buying decision making process. In this paper a dynamic model for evaluating the effectiveness of using advertising media is introduced. In this model the media planning is employed based on internal and environmental parameters of organizations and their interactions, by using the expert’s consults as linguistic fuzzy values. A multiple criteria decision making model is used to assign optimal budget to advertising media. Manuscript profile