List of Articles Life Insurance Demand

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  1 - The Effect of Cultural Components on Life Insurance Demand from the View of Central Insurance Staff of Iran (With emphasis on Futuristic views)
  Niloufar Mirsepasi Hajieh Rajabi Farjad
  The present study aimed to evaluate the impact of cultural components on life insurance demand from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to th More

  The present study aimed to evaluate the impact of cultural components on life insurance demand from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to the latest statistics, the staffs are 513.A sample size of 220 is selected by Cochran’s formula. Simple random sampling method is used for sampling method. To evaluate effective cultural components on life insurance demand, a researcher-built questionnaire is used with the same title. Pearson correlation test and regression analysis are applied for data analysis. The results of study show that there is a direct and positive association between cultural components and life insurance demand. In other words, cultural components lead to the increase of life insurance demand. The results of the study show that futuristic views component has direct and positive association with life insurance demand. IN other words, futuristic views lead to increase of life insurance demand. Also, there is a direct and positive association between awareness and life insurance demand. In other words, awareness leads to the increase of life insurance demand. It is shown that there is a direct and positive association between reasoning and life insurance demand. In other words, reasoning increases life insurance demand. Also, the results of the study showed that reasoning, futuristic views and awareness was predictor of increasing life insurance demand. Manuscript profile
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  2 - Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case study: Bushehr insurance companies)
  azimeh hamidian Esmaeil Kamalirad
  10.30495/msds.2022.1948130.1025
  Life insurance, like other insurances, is the answer to the worries and anxieties of the people of a society. The insurer's concern stems from unexpected events such as disability and death, or from changes in the family's income and economic conditions. In this type of More

  Life insurance, like other insurances, is the answer to the worries and anxieties of the people of a society. The insurer's concern stems from unexpected events such as disability and death, or from changes in the family's income and economic conditions. In this type of insurance, the insurer can, depending on the condition of receiving the insurance benefits of the insurance (life or death of the insured), how to receive the benefits (lump sum or as a pension), the time of receiving the benefits and paying the premium, any insurance policy that answer his needs, buy. This study was conducted to investigate the effect of organizational strategy on life insurance demand in insurance companies in Bushehr province. In this study, research variables were evaluated by a questionnaire. The questionnaire was distributed among 136 sample people from the statistical population, which is all managers and experts of insurance companies in Bushehr province. The research method was descriptive-correlational. To answer the questions and test the research hypotheses with Smart-PLS software, the method of studying structural equations and path analysis using the partial least squares (PLS) method was used. The results indicate that all three organizational strategies (market penetration strategy, development strategy and product development strategy) have a significant effect on life insurance demand in insurance companies in Bushehr province. The results also showed that the product development strategy has the greatest impact on life insurance demand in insurance companies in Bushehr province. Manuscript profile