List of Articles Keywords: market orientation

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  1 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
  Maryam Kazemi Iman Abadi Mohammad Taleghani narges Delafrooz
  What experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, More

  What experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, etc., which constitute the intellectual capital of the organization, are recognized as the key factors of success in the information age. It believed that intellectual capital, including human capital and structural capital, has an increasing role in the performance of the company and is effective on its financial achievements such as market value, profitability, productivity, etc. The purpose of this study is to investigate the relationship between tendencies to the market is in line with the creation and development of new products on the financial performance of Iran Dairy Industries Company (Pegah). In terms of implementation method, this research is a descriptive research from the correlation branch and from the survey group and is cross-sectional in terms of time. ‌15 production companies and 5 sales areas of Iran Dairy Industries Company (Pegah) were considered as the research community . The results showed that the market orientation from the sub-section of innovation strategy in the direction of the tendency to create new products has an impact on the financial performance of the company and this effect is significant. Manuscript profile
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  2 - Identifying antecedent and consequence of Market Orientation in the Dairy Industry (Case Study of Ramak Dairy Products Company)
  hossein mokhtarpoor serajaldin mohebi bijan nahavandi
  This study aims to Identify the antecedent and consequence of Market Orientation in Dairy industry (case study of Ramak Dairy Products Company) was conducted. In terms of purpose, it was applied and in terms of how to collect information, it was a mixed (qualitative-qua More

  This study aims to Identify the antecedent and consequence of Market Orientation in Dairy industry (case study of Ramak Dairy Products Company) was conducted. In terms of purpose, it was applied and in terms of how to collect information, it was a mixed (qualitative-quantitative) research.The statistical population in the qualitative section included academic and organizational experts including Ramek specialists and in the quantitative section included all employees of Ramek Dairy Products Company. The sample size was estimated in the qualitative part with theoretical saturation (15 people using purposive sampling) and in the quantitative part based on Cochran's formula 291 people.Data collection tools were qualitative interview, interview and quantitative researcher questionnaire. Thematic analysis method was used to analyze the qualitative data.The validity of the questionnaire was confirmed in terms of form, content and structure. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Confirmatory factor analysis was used to analyze the data. The results identified 19 components and 90 indicators that 11 components (internal factors) of market orientation antecedent including senior management emphasis, manager risk-taking, conflict, cross-sectoral communication, structure, market-based reward system, marketers' expertise, Citizenship behavior, marketing culture, marketing capability and innovation and the four components of external factors of market orientation predecessors included market turmoil, competition, technological dynamics and market intelligence. And 4 components including commitment, satisfaction, employee solidarity and performance were considered as the consequences of market orientation. A research model consisting of the effective antecedents and consequences of market orientation was presented . Manuscript profile