List of Articles Keywords: Brand

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  1 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
  Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi,
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  2 - The Impact of Performance Criteria on Brand Value In the automotive industry
  Abdolreza Tahmasebi Mirfeiz fallah Hamidreza Vakilifard Abdullah Naami
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  3 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
  Niloofar Amousa Mehdi Zakipour
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  4 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
  Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati
  10.30495/fed.2024.709380
• Open Access Article
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  5 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
  amirmasoud mohammadi nima majedi zahra nobakhat
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  6 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
  محمد ملکی سید عماد حسینی rasoul tarighi
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  7 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
  Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi