Objective: The purpose of this study is to investigate the teleworking in public libraries from March 2018 onwards, simultaneously with the official announcement of the arrival of COVID-19 to identify the types of services regarding their strengths & weaknesses.Meth More
Objective: The purpose of this study is to investigate the teleworking in public libraries from March 2018 onwards, simultaneously with the official announcement of the arrival of COVID-19 to identify the types of services regarding their strengths & weaknesses.Methodology: This research has a qualitative approach using content analysis. The data collection tool was a semi-structured interview conducted through Whats­App. The population of this research is composed of heads and experts of library development, headquarters and general departments of public libraries, and has continued with the purposeful method and snowball sampling with 15 experts.Results: The findings of this study showed that although initially public libraries did not play a significant role in providing acceptable services to members, but over time and training librarians through cyberspace and the creation of a virtual network of librarians, could meet the information needs of the target community. Among teleworking services, the highest selection was related to cultural services with 32.8%. Among the strengths of teleworking, the creation of a virtual network had the highest selection with 39.1%, and among the weaknesses, unfamiliarity with teleworking with 24.5%. Among the solutions, the highest selection was related to planning to utilize the capacity and capability of employees during working hours with 23.3%.Conclusion: Public libraries have provided acceptable measures for members through a reorganization of the workforce, as well as the training of librarians and the issuance of some directives with a delay of several months.Keywords: Public Libraries, Tele Communication, Corona Virus (Covid-19), Iranian Public Libraries Foundation.
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Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approac More
Objective: The current research was conducted with the aim of investigating the impact of content marketing on the dynamic capabilities of organizations in public libraries of the country.Methodology: In terms of purpose, this research is applied and in terms of approach, it is a survey-descriptive research. The statistical population includes all managers, staff and librarians of public libraries across the country consisting of 7000 people, and using the Cochran formula and proportional stratified random sampling, 364 people were determined as the total sample size. According to the sampling error (05 0.0) and the possibility of not returning some questionnaires, 375 questionnaires were distributed, of which 366 questionnaires were collected and analyzed. The tool of data collection was questionnaire made by content marketing and dynamic capabilities of Rezai organization (2015). Data were analyzed by SPSS and PLS3.8 software. Results: It indicates that the status of content marketing at the medium level and the organization's dynamic capabilities are also favorable. Also, the coefficient of influence of content marketing on the dynamic capabilities of organizations was calculated with 816%. Also, content marketing has had a significant impact on the dynamic capabilities of the organization in the country's public libraries.Conclusion: The dynamic capabilities of the organization in the country's public libraries can be explained under the influence of the content marketing model and the presented model has a suitable fit. So that while producing useful content related to the needs and preferences of its audience, it has created a powerful tool for gaining trust and changing the attitude of the audience towards the services provided, and by developing dynamic capabilities, they can increase their competitive advantage and As a result, their performance improves.
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Purpose: This research aimedatimproving peripheral services in public libraries of Isfahan province from the views of users based on demographic factors.
Methodology: The research method is descriptive survey. The research data were collected by a questionnaire devel More
Purpose: This research aimedatimproving peripheral services in public libraries of Isfahan province from the views of users based on demographic factors.
Methodology: The research method is descriptive survey. The research data were collected by a questionnaire developed based on IFLA and UNESCO guidelines. The population included all the members (210000) of the public libraries located in five regions of the province. A population size of 459 individuals was selected using a cluster sampling.
Findings: Among the demographic characteristics, gender differences have been observed between mean components scores improved public library services in the province were no significant. The only difference observed between marital status scores were significant component library outreach services. Based on age and education level and employment status of each component in the improvement of public library service were significant. Based on years of using the library services of library services in library outside services of library services and storytelling events there is a significant difference among public libraries in Isfahan.
Conclusion: Men and women share similar opinions expressed relative to the research questions. With regard to demographic factors, education level, users at all levels of school expressed positive comments regarding the three components of peripheral services.
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