List of Articles Innovativeness

• Open Access Article
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  1 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  2 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
  Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar
• Open Access Article
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  3 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
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  4 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli Zahra Sadeqiarani
  https://doi.org/10.71923/ichs.2024.930712
• Open Access Article
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  5 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian
  https://doi.org/10.71923/ichs.2024.930730
• Open Access Article
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  6 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
  Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian
• Open Access Article
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  7 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
  Alireza Nazemibidgoli زهرا صادقی آرانی