List of Articles Impulsive buying

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Presenting the related model of store environment effective elements on consumer feelings and impulsive buying: Application of Future study approach in retail industry
  Bahman Fallah HoseinAbadi Hassan Esmailpur Hamid Reza Saeednia Mansoure Aligholi
  10.30495/jmfr.2022.20720
  This study aims to investigate a process in which four store environment elements (music, lighting, staff, and layout) and two individual characteristics (attitude to enjoy shopping and attitude to impulsive buying) affect the impulsive buying behavior through positive More

  This study aims to investigate a process in which four store environment elements (music, lighting, staff, and layout) and two individual characteristics (attitude to enjoy shopping and attitude to impulsive buying) affect the impulsive buying behavior through positive and negative feelings and force the person to do shopping by future study approach in retail industry. The required data were collected using a standardized questionnaire given to 385 shoppers from the Refah Chain Stores across the city of Tehran. The validity was tested using content validity and confirmatory factor analysis and the reliability was tested using Cronbach's alpha. For data analysis using the structural equations, the statistical software PLS 3.0 has been used. In the structural model tested by PLS, the researchers have found that the store environment could lead to impulsive buying through the positive effect and motivation and also help retail industry in future by estimating of consumer behavior. The results have also shown that the personality variables affect the impulsive buying through the negative effect and motivation. It was also revealed that layout is the most important factor affecting the impulsive buying. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Design structural model of impulsive buying and its validation in chain stores
  Ebrahim Salarinahand hosein hakimpor tahmineh nategh
  The aim of this research is design the impulsive buying model in chain stores and its validation based on a research mixed with descriptive-exploratory method. With data-based data theory, the categories of model identified by open and axial and selective coding and the More

  The aim of this research is design the impulsive buying model in chain stores and its validation based on a research mixed with descriptive-exploratory method. With data-based data theory, the categories of model identified by open and axial and selective coding and the model presented. The model is validated among study population by structural equation modeling. The statistical population provide model for academic experts and executive experts in the field of marketing and sales and to validate the model of employees of chain stores in Tehran. The statistical sample of experts theoretical saturation stage was 15 people in a purposeful judgment method and for model validation, 286 people based on Cochran's formula in limited community and randomly selected from chain store employees. Data collection tools included a semi-structured interview for modeling and questionnaire with a Liker scale of fifty for validation. Results of quality section resulted in presentation of impulsive buying model in chain stores and a theory based on nine propositional theorems was created. Quantitative findings showed that economic factors (with a regression coefficient of 0.328) and psychological factors (with a coefficient of 0.424) as causal conditions affect the development of a positive attitude to impulsive buying. Positive attitude towards impulsive buying with a coefficient of 0.635 had a significant effect on promotion of impulsive buying process and accelerators of impulsive buying (including factors related to the product or commodity, behavioral factors, and personality) with coefficient of 0.380 on impulsive buying process. Positive attitude on impulsive buying with regression coefficient of 0.294 has an effect on the immediate purchase process and the process of impulsive buying with a coefficient of 0.523 has effect on customer outcomes and with a coefficient of 0.334 has an effect on store outcomes and customer outcomes with a coefficient of 0.429 to create positive consequences for sellers. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
  Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh
  Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory More

  Introduction: This research was conducted with the aim of designing and explaining the model of consumer personality traits based on the impulse buying approach. Research design/methodology/approach: The methodology of the current research was descriptive-exploratory with a mixed approach (sequential type, qualitative-quantitative). The steps include: conducting interviews with women with impulse buying experience and data analysis using the theme analysis method to form the model and then testing and validating the model to identify the final pattern. The participants of the research in the qualitative part were the women of 2 neighboring countries of the Persian Gulf along with 2 southern provinces of Iran, whose impulsiveness in using cosmetics was proven by using RFM and Barratt (1994) tests. In the quantitative part, the statistical population includes all women who use a lot of cosmetics in 3 countries on the edge of the Persian Gulf and women in the southern provinces of Iran. Also, the qualitative analysis of the data obtained from the interviews in the upcoming research was done using the theme analysis method and quantitative data analysis using SPSS and SmartPLS 3 software and at a significance level of 5%. Findings: The findings showed that the research conceptual model includes the variables: feeling the need to buy, tendency to buy impulsively, impulsive buying behavior, consequences, memorization and shopping saturation that this model was tested in the quantitative section and the findings showed at the 95% confidence level, except for one path, all the paths of the model are approved and meaningful. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating factors affecting on impulsive and compulsive buying with the role of moderating hedonic value
  Masoud Semyari Fereshteh Mansouri Moayyed Majid Semyari
  Impulsive and compulsive buying behavior is one of the important aspects of consumer behavior and important concepts in the marketplace. In this paper, we have tried to examine the effective factors in the behavior of impulsive and compulsive buying behavior with the ro More

  Impulsive and compulsive buying behavior is one of the important aspects of consumer behavior and important concepts in the marketplace. In this paper, we have tried to examine the effective factors in the behavior of impulsive and compulsive buying behavior with the role of hedonic value among the consumers of Iranian fast moving consumer goods. The current research is aimed at an applied research in terms of data collection method. Descriptive research is also required. The required information is collected through quantitative methods and the survey method is also scrolling. The sample size included 508 people and information gathered by some questionnaires. The questionnaire validity reviewed by some comments Supervisors and other experts.. Questionnaire reliability used of Cranach's alpha and validity of the questionnaire has been used for content validity. In this study used of SEM (Structural equation modeling way) or Confirmatory factor analysis used of spss or pls software. The results showed that individual and environmental factors with role of hedonic value affected on impulsive and compulsive behavior. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Providing a Structural Model of Impulse Buying Themes with the Approach of Consumer Personality Traits (Interpretive Structural Modeling)
  Raheleh Ansari Seyyed Hassan Hatami-Nasab Shahnaz Nayebzadeh
  10.30495/msds.2023.1977170.1110
  The present study was conducted with the aim of identifying impulse buying behavior as an abnormality of buying behavior and its relationship with the consumer's personality characteristics. The research method is mixed and practical in terms of purpose. In order to che More

  The present study was conducted with the aim of identifying impulse buying behavior as an abnormality of buying behavior and its relationship with the consumer's personality characteristics. The research method is mixed and practical in terms of purpose. In order to check the hypotheses of the model, an in-depth interview with a targeted sample of 23 women from Persian Gulf countries (Iran, Oman, Kuwait, UAE) involved with impulse buying disorder according to RFM scores and Barat 11 scale was used. Using Nvivo 10 software, the components and relationships of the model were extracted by thematic analysis method. Then, the evaluation of the model was done by means of interpretative structural modeling among a sample of 13 people of marketing and consumer behavior experts. After analyzing the data, the findings have led to the discovery of the face-to-face component, self-talk, Clayton's message, and purchasing capacity as new themes. The variables of buying pleasure, emotions, and usefulness were confirmed by past studies. The combination of marketing and marketing is effective in increasing the probability of the phenomenon being exposed to stimuli. Lack of self-control and situational factors also appear as effective variables between intention and behavior. Behavioral consequences for two parts of practical reactions and emotional consequences were also developed. According to experts, interpretive structural modeling has proven the effect of variables of external stimuli, marketing mix and situational factors more than other variables. Manuscript profile