List of Articles Generational Affiliation Open Access Article Abstract Page Full-Text 1 - Market, Value Change and Development: Generational Differences in Business Values Among Marketers in Isfahan hassan saghafian mansour haghighatian shapour behyan 10.30495/jisds.2007.21279 Open Access Article Abstract Page Full-Text 2 - Market, Value Changes and Development: Generational Differences in Business Values among Bazaars in Isfahan Hassan Saqafian Mansour Haghighatian Shapour Behyan Open Access Article Abstract Page Full-Text 3 - Investigating Social Factors Affecting Business-related Values Orientation among Isfahan Marketers Hassan Saghafian منصور حقیقتیان شاپور بهیان Open Access Article Abstract Page Full-Text 4 - The effect of personality traits, morale and generational dependence on employee performance محمد کاظم زاده هوچقان رضا نجف بیگی ناصر میرسپاسی کرم الله دانش فرد