List of Articles Fast Food

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  1 - Association of fast food intake and high-grade brain tumors: Primary evidence among a subset of Iranian patients
  Fatemeh Karami Marjan Ghodsi Mohammad Shahmohammadi
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  2 - Fast Food Consumption Pattern among Youth in Ogbomoso Metropolis of Oyo State, Nigeria
  Ogunniyi Laudia Titilola Adepoju Adenike Adebusola Olagunju Funke Iyabo Akinola Oluseyi Yewande
  Fast food has become a prominent feature of diet and has grown into a dominant dietary pattern among youth worldwide. It is difficult to escape noticing the colourful edifice and bill boards of these food outlets, one is probably just around the corner of your street. M More

  Fast food has become a prominent feature of diet and has grown into a dominant dietary pattern among youth worldwide. It is difficult to escape noticing the colourful edifice and bill boards of these food outlets, one is probably just around the corner of your street. Mr Biggs, Tastes Fried Chicken, Sweet Sensation, Big Treat, Favourite etc. Due to competitive nature of the market many of the food outlets market have started to blend their menus with African cuisines like Pounded Yam, Amala, Moin-Moin, Eda, Semovita, Fufu etc. This study analyzed fast food consumption pattern among the youth in Ogbomoso metropolis of Oyo State, Nigeria. Data were collected randomly from two hundred (200) respondents with the use of structured questionnaire. Data was analyzed using descriptive statistics, Logit and Tobit regression analysis. Data analysis revealed that 68% of the respondents were male, 92% were singled, 86.5% had tertiary education, 71% are Christians while 72% of the respondents were students. Average age was 24.5 years. The factors affecting the respondents decision to consume fast food are gender, hours spent in watching television, income, education and hours spent at work/school. Manuscript profile
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  3 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
  Javad Rafat Reza Aghamoosa Kimia Zand Habibi
  This research’s main objective was investigation of theeffectofserviceencounter performance,satisfaction, trust and commitment on customer word of mouth intentionin fast foodrestaurantindustry. For information gathering about research scope that reviewed used from More

  This research’s main objective was investigation of theeffectofserviceencounter performance,satisfaction, trust and commitment on customer word of mouth intentionin fast foodrestaurantindustry. For information gathering about research scope that reviewed used from two methods; librarian studies and field studies with helping the index cards and questionnaires tools for measuring the research variables. The research population wasSinbadchain restaurantcustomerin Tehran. Clustersamplingmethodwas usedto determine theRespondents. A total of 400 Questionnaires was distributed that 387 responses of them were usable for data analysis. Data were analyzed using the structural equation modeling (SEM) technics.The research findings indicate that serviceencounter performancehad significant direct effect on customer satisfactionandcustomer satisfaction had significant direct effect oncustomertrust. Thecustomertrust had significant direct effect and mediator role oncustomer commitment. Manuscript profile