Factorial Design

Open Access Article

1 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz

Objectives: The purpose of this study was to investigate the effect of individual self-concept (collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products. Method: The present study is an applied r More

Objectives: The purpose of this study was to investigate the effect of individual self-concept (collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products. Method: The present study is an applied research method. Due to the fact that the present situation is analyzed, the method used in this research is an experimental research and a factor design. This research consists of eight variables, two of which are considered as two variables. The statistical population in this study includes consumers who have experience in consuming clean products. A sample of 157 people was tested and two 132 were tested. A questionnaire was used to collect the information and data needed to examine the research hypotheses. Anova and Tiayyodent tests were used for inferential statistics to examine the hypotheses. Results: Based on the results, all hypotheses were non-evaluative. Limit: The few studies and studies that can be compared with the research are among the most important limitations of the research. Managerial outcomes: It is suggested that marketers have two factors of nostalgia and self-concept for selling their products, and in addition to their health, the health and happiness of others, including their families, will be important to them. Innovation: This research has been conducted in a pilot-based approach that has been dealt with less and has been done in Iran for the first time. Manuscript profile

Open Access Article

2 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases
Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi

This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. with the importance of price fairness and the relative equity of the fair and what should managers do in terms of pricing? Till that people do not feel th More

This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. with the importance of price fairness and the relative equity of the fair and what should managers do in terms of pricing? Till that people do not feel they have been abused. Because people behavior is from their perceptions, and their belief both fault and correct can change consumer behavior before buying, at the time of purchase, after the purchase, also these perceptions at different times, and also these belief and response are different when paid from different source‌. This research aims to examine how source of funds (paying with company’s funds versus personal funds) affects buyer’s judgments of price fairness and via these judgments, buyer’s response to prices. A scenario-based experiment is used (N _ 224). To test the hypotheses, the authors run moderated mediation regression analyses with SPSS.22. This resulted in a 2x2x2 between-subjects experiment in which the type of preferential pricing practice (offering lower price to frequent customers versus to an employee’s friends, (magnitude of price difference [low (10 per cent), high (30per cent)] and source of funds (personal funds, company’s funds) were manipulated. After reading the scenario, participants responded to questions that measure perceived price difference, economic impact of price difference, social acceptability, price fairness and buyer’s response. Findings – Drawing on fairness heuristics theory, the authors hypothesize and find that relative to when paying with personal funds, when paying with company’s funds, the perceived price difference plays a less significant role, whereas the perceived social acceptability of the pricing practice underlying the price difference plays a more important role in shaping price fairness judgments and, via these judgments, buyer’s response to prices. The findings generate advice for companies that serve both the business and personal segments (e.g. airlines and hotels). Buyers in the personal segment typically pay with their own money. To persuade these buyers that a price is fair, it is crucial to show that the price represents a good deal for them. Buyers in the business segment often pay with company’s fund. Companies have more flexibility in charging different prices, but they should make sure that the reasons for the price difference are socially acceptable. Conclusion– The research findings point to the significance of the non-instrumental aspect of consumer’s demand for ethical (fair pricing) behavior and the need for companies to assess the fairness of their pricing practices from the consumer perspective. also how the relative role of price difference versus social acceptability in price fairness judgments varies as a function of source of funds and how an inconsistency between price difference and its economic impact affects price fairness judgments. Manuscript profile

Open Access Article

3 - Modeling and optimization of precipitation hardening heat treatment factors of Al2024 alloy using a two-level full factorial design
Maryam Moazeni Ali Ashrafi Ali Zeinal-Hamadani

Manuscript profile

Open Access Article

4 - Promoting the Reading Comprehension Ability of EFL Iranian Learners through Translating, Paraphrasing and Elaborating the Passages
Maryam Mohseni

Manuscript profile

Open Access Article

5 - On the Effect of Task-based language Teaching on the Pragmatic Competence (Illocutionary Force) of the Iranian Male and Female Students
Iraj Noroozi

Manuscript profile

Open Access Article

6 - Continuous electrowinning of nickel from dilute sulfate solutions
Alireza Zakeri Amirreza Sheikh Karami

Significant amounts of nickel products used in different chemical processes and general applications leave them a valuable source of nickel at the end-of-life. Production of nickel from secondary sources is generally performed through hydro-electrometallurgical methods. More

Significant amounts of nickel products used in different chemical processes and general applications leave them a valuable source of nickel at the end-of-life. Production of nickel from secondary sources is generally performed through hydro-electrometallurgical methods. The resulting solutions from treatment of secondary nickeliferous resources are generally of low Ni concentration and electrowinning of them is challenging, particularly since Ni concentration in commercial operations is usually more than 80 g/L. In this paper, the continuous electrowinning of nickel from dilute sulfate solutions has been investigated. The effects of four variables of temperature, specific flow rate of electrolyte, current density, and nickel concentration on current efficiency and specific energy consumption were studied by a two-level full factorial design. From the statistical analysis of the results, it was found that current efficiency increases by rising all variables, while specific energy consumption decreases with specific flow rate of electrolyte, current density, and nickel concentration. By using the obtained statistical models, the optimum conditions to achieve a nickel deposit with high current efficiency as well as lowest energy consumption are determined to be 55 °C of temperature, 3 A/dm2 of current density, 3 h−1 of electrolyte specific flow rate, and 30 g/L of nickel concentration. Manuscript profile

List of Articles Factorial Design

Sanad

Links

Related Centers

Technical Support

Official pages