List of Articles Desire for Revenge Open Access Article Abstract Page Full-Text 1 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company) faranak khodayari Shadan Vahabzadeh Salumeh Rajablu 10.30495/jomm.2022.68062.1946