List of Articles Cyberspace Literacy

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  1 - Identifying and Prioritizing the Components of Improving Students' Media Literacy in Cyberspace Based on Social Marketing Mix Model
  Reza Baniasad saeed movahednasab Mahdi Bagheri maybodi
  The rapid spread of the Internet, the diversity of emerging media, and the easy access to cyberspace are among the factors that show the importance and necessity of media literacy in cyberspace. Students also need media literacy as a part of society who are connected wi More

  The rapid spread of the Internet, the diversity of emerging media, and the easy access to cyberspace are among the factors that show the importance and necessity of media literacy in cyberspace. Students also need media literacy as a part of society who are connected with virtual space. Therefore, this study examines enhancing the level of media literacy of students in cyberspace. Identification and prioritization of these components has been done based on the pattern of social marketing mix. The strategy of this research is an Exploratory Sequential Mixed Method. First thematic analysis method has been used to analyze qualitative data and in the second stage, the importance-performance analysis has been used to quantitatively prioritize those components. The statistical population consisted of experts, professors and experts in the field of media and cyberspace literacy, of whom14were purposefully selected for interview. In the first stage, 313 basic themes, 37 organizing themes and 8global themes were counted and then a network of themes related to the research question was drawn. In the second stage, the organizing themes were considered for the importance-performance analysis of a questionnaire. According to the findings of this research, "explaining the necessity of analyzing media messages for the audience", "considering the student's profile in the transmission of the message", "centered audience", "reforms of information technology policies" and "reforms of educational policies" as four priority components in the field of executive activities regarding the promotion of virtual space literacy of students was counted. Manuscript profile