List of Articles Customer Value Creation Open Access Article Abstract Page Full-Text 1 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank) Hosein Vazifehdoust Maryam Abdoli Open Access Article Abstract Page Full-Text 2 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand Open Access Article Abstract Page Full-Text 3 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand Open Access Article Abstract Page Full-Text 4 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz nahid baharvand