List of Articles Country of origin image Open Access Article Abstract Page Full-Text 1 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions F. Najafi B. Kheiri Open Access Article Abstract Page Full-Text 2 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image B. Kheiry