List of Articles Country of origin Open Access Article Abstract Page Full-Text 1 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product K. Heidarzadeh M. Sanati Open Access Article Abstract Page Full-Text 2 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) K. Heidarzadeh M. Hashemi Open Access Article Abstract Page Full-Text 3 - The Study of Effective Factors on Cosmetic Impulse Buying P. Ghaffari Ashtiyani B. Akbari Open Access Article Abstract Page Full-Text 4 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions F. Najafi B. Kheiri Open Access Article Abstract Page Full-Text 5 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods K. Heidarzadeh H. Zand Hesami M. M. Hasanloo Open Access Article Abstract Page Full-Text 6 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image B. Kheiry Open Access Article Abstract Page Full-Text 7 - The Effect of Country of Origin of Brand on Brand Equity B. Ranjbarian E. Mahmoudi A. Ghasemi Open Access Article Abstract Page Full-Text 8 - Consumer Ethnocentrism in Small Appliances Industry of Iran M. A. Amirshahi Sh. Mazhary Open Access Article Abstract Page Full-Text 9 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia Open Access Article Abstract Page Full-Text 10 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles Kambiz Heidarzadeh Fereshteh Rais Rohani
