List of Articles Corporate Image

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  1 - Promoting Corporate Image: A Reflection on Green Supply Chain Management Approach
  H. Shekari A. Rajabzadeh Ghatari
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  2 - Comparative Study of the Impact of Service Quality, Corporate Image and Customer Satisfaction on Behavioral Intentions
  Narges Delafrooz Ali GholipourSoleimani Armin Goli
  The main purpose of this study, comparative study are the impact of service quality, corporate image and customer satisfaction on behavioural intentions in the public and private banks. The population in This research are the customers of the public banks (Sepah, Meli a More

  The main purpose of this study, comparative study are the impact of service quality, corporate image and customer satisfaction on behavioural intentions in the public and private banks. The population in This research are the customers of the public banks (Sepah, Meli and Keshavarzi) and the private banks (Pasargad, Saman and Ghavamin) in Mazandaram and in four cities (Tonekabon, Ramsar, Abbas abad and Chaloos). In this regard, 384 customer from two statistical communities among them 192 samples from public banks and 192 samples from private banks were selected by available cluster random sampling method. data collection instrument was questionnaire, and using structural equation modeling by AMOS 18 software was used for analysis the data. The results indicate that service quality, customers satisfaction and corporate image on behavioural intentions are effective. But the state banks only customers satisfaction on behavioral intentions is effective. comparative study of the public and private banks showed that the direct impact of service quality on satisfaction and the direct impact of satisfaction on behavioural intentions in the public banks are more than the private banks but the direct impact of service quality on corporate image in the private banks is more than the public banks. Manuscript profile
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  3 - Rossi affects the logo of the company on the company's image and reputation (Case Study: Banking Industry)
  Sara Mehraban Ahmad Rahchamani
  The main purpose of this research is to investigate the effect of the company logo on the corporate image and reputation in the banking industry. Based on taret, the research was an applied and in terms of method, was a descriptive survey. The main tool for collecting i More

  The main purpose of this research is to investigate the effect of the company logo on the corporate image and reputation in the banking industry. Based on taret, the research was an applied and in terms of method, was a descriptive survey. The main tool for collecting information was a standard questionnaire which its validity and reliability were examined before use. The statistical population in this research was all customers of public and private banks in Tehran, among private banks of three Parsian, Pasargad and Saman banks and among public banks, Melli banks, Mellat and Saderat were selrcted. The questionnaires were distributed by categorized sampling method. The collected data were analyzed using AMOS software and the results showed that the corporate logo influences improvement of attitude toward advertising, recognition and familarity. Alsothis variables has a significant effect on improvement of corporate image and finally, the corporate image has a positive and significant effect on organizational reputation. Manuscript profile
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  4 - The Effect of Green Marketing on Shopping Intention with a Focus on Corporate Image: The Case of Shuttle Company Customers
  Seyed Mahmoud Hashemi Davoud Mohammadi Alaviche
  10.30495/qjopm.2019.666892
  The purpose of the current study was to explore the extent to which green marketing might affect customers’ shopping intentions and corporate image at Shuttle Company. The research sample comprised 384 customers who were randomly selected from among the customers More

  The purpose of the current study was to explore the extent to which green marketing might affect customers’ shopping intentions and corporate image at Shuttle Company. The research sample comprised 384 customers who were randomly selected from among the customers based on Morgan table. A researcher-made questionnaire was administered to the participants to collect the research data that were further analyzed using SPSS 22 version and SMART PLS software and Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM). The results verified the significant positive effect of green marketing awareness on social responsibility, product image and corporate credibility. Moreover, the findings indicated that social responsibility, product image and corporate credibility could in turn significantly and positively influence customers’ shopping intention. The findings offer implications for the managers of the firms focused on green marketing and are concerned with consumers’ shopping intentions.   Manuscript profile
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  5 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
  The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase IntentionThe purpose of this study was to investigating the relationship between corporate social responsibility and the purchase intention given the mediating role of co More

  The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase IntentionThe purpose of this study was to investigating the relationship between corporate social responsibility and the purchase intention given the mediating role of corporate image and brand image in the Dairy Sabah Company. The study was conducted using descriptive / survey and correlation method. Statistical society consists of all Sabah dairy products customers in the Golestan province. The A total of 384 sample was selected. A standard questionnaire was used for data collection and its reliability was calculated using the Cronbach's alpha. Data analysis was conducted using the structural equation modeling with Lisrel software. The results showed a significant positive relationship between corporate social responsibility and purchase intention. Also corporate image and brand image significantly mediate the relationship between corporate social responsibility and customer purchase intention.Keywords: Corporate Social Responsibility, Purchase Intention, Corporate Image, Brand Image Manuscript profile
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  6 - Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Dana Corporate
  Ebrahim khademi Vahid Mirzaei Bagher Rostami iman modaberi
  Research Present With a purpose Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Done. This research is applied in terms of purpose and in terms of the method of collectin More

  Research Present With a purpose Analyzing the relationship between corporate social responsibility and Corporate image and with the mediating role of the Service quality insurance Done. This research is applied in terms of purpose and in terms of the method of collecting descriptive-survey data of correlation type. The statistical population of the research includes all customers of Dana Insurance Company in North Khorasan province. To determine the sample size, the thumb rule method was used, and a total of 405 individuals were selected as the sample using relative stratified random sampling method. A questionnaire was used to collect data. The validity of the questionnaire was confirmed by management professors; Cronbach's alpha coefficient was used to measure the reliability of the mentioned questionnaire, and the said coefficient was obtained for the variables of corporate social responsibility (0.907), service quality (0.912) and Corporate image (0.859).The collected data were performed using descriptive statistical methods through Spss26 software and inferential statistics (structural equation method) using Lisrel 8.8 software. The research findings showed; corporate social responsibility has a positive and significant relationship with Corporate image and service quality. Service quality has a positive and meaningful relationship with Corporate image. also; ; corporate social responsibility Indirectly and through service quality with Corporate image It has a positive and significant relationship. Manuscript profile
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  7 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
  Ahmad Tavakoli azar kafashpour Hossein Nikoo
  The purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic su More

  The purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic survey. The population of this survey is Sina bank branches in Mashhad and a sample size of 285 persons was determined with regard to the structural equation modeling. Questionnaires were sent to 350 customers but only 295 of them were usable. Structural equation modeling, SPSS.v22 and AMOS.v22 software are used to data analysis. Findings revealed, only the assumption that was the role of moderator of these switching costs in the relationship between corporate image and customer loyalty rejected but other assumptions were confirmed. The most important factor is customer satisfaction (coefficient of 0.38) and the effect of corporate image and customer satisfaction on customer loyalty is positive and significant. In addition, the role of intermediary company image and customer satisfaction were examined so that the results confirmed the role of mediating of these variables. Manuscript profile