List of Articles Consumer purchasing behavior Open Access Article Abstract Page Full-Text 1 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior Mohammad Khorsandi-Fard Reza Ismaeelzadeh Open Access Article Abstract Page Full-Text 2 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian https://doi.org/10.71923/ichs.2024.930730 Open Access Article Abstract Page Full-Text 3 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian