List of Articles Consumer behaviour

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Understanding the Shift: ChatGPT and its Effects on Traditional Online Purchase Determinants
  Prashant Bari Sandip Solanki