List of Articles Competitive Advantage Strategies Open Access Article Abstract Page Full-Text 1 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers) Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani 10.30495/jsm.2021.1943132.1550