List of Articles Civic virtue

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  1 - The Relationship between Servant Leadership and Organizational Citizenship Behavior of Employees at Valiasr Academic Complex, Islamic Azad University-Central Tehran Branch
  E. Nobari K. Mohamadkhani A. Mohammad Davoudi
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  2 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
  The organizational citizenship behavior, as the optional & intentional behaviors of employees, have considerable effect on the individual and organizational performance, placing the employees in a situation to perform some assignments beyond their occupational descr More

  The organizational citizenship behavior, as the optional & intentional behaviors of employees, have considerable effect on the individual and organizational performance, placing the employees in a situation to perform some assignments beyond their occupational description and functions, one the one part the brand making topic as well as brand management have various fans nowadays in marketing world to the extend that making a popular powerful brand in the market is the goal of may organizations. The effects of expressing organizational citizenship behavior on the brand value and its dimensions as well, from the point of view of the customers in innovation model are reviewed in the current article. The data required for this research haven been collected by "Padideh Shandiz Chain Restaurants" guild union employees polling in connection with organizational citizenship behavior and on the customers' available nonrandom sampling basis in brand value section and in the form of a questionnaire. Podskoff and his colleagues questionnaire was used for evaluation of citizenship behavior, and the researcher questionnaire, designed based on Kim, Tang, Hawley and Aker studies, was used for evaluation of the brand value. This research is applicatory with surveying nature, structural equations method and Pls software are used for data analysis. The concluded results express that all the dimensions of organizational citizenship behaviors have a positive meaningful effect on the brand value from the point of view of the customers.  Manuscript profile
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  3 - An Analysis of the Effect of Psychological Capital on Organizational Citizenship Behavior and Its Components in the Form of Structural Equation Modeling
  علی نصراصفهانی نرگس مهدیه نجف آبادی
    The purpose of this study was to analyze the effect of psychological capital on organizational citizenship behavior through Amos software. This study is a descriptive-survey research from the population of 249 faculty members from three faculties of the University of More

    The purpose of this study was to analyze the effect of psychological capital on organizational citizenship behavior through Amos software. This study is a descriptive-survey research from the population of 249 faculty members from three faculties of the University of Isfahan, from whom a sample of 98 persons were selected by cluster random sampling. The sample answered the Organizatioan Citizenship Behavior (Netemeyer et al., 1988) and Psychological Capital (Luthans et al., 2007) Questionnaires. The results of path analysis via Amos software indicated that psychological capital have a direct and significant effect on the organizational citizenship behavior (P < 0.01). Also psychological capital was effective indirectly with the mediation of organizational citizenship bihavior variable on altruism, concientiousness and civic virtue (P < 0.05). But, the effect of psychological capital on sportmanship in the model was not confirmed. Manuscript profile