List of Articles Celebrities

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  1 - Interpretive structural modeling of components of athlete Endorsement
  Kaveh Mirani Farshad Tojari Negar Arazesh
  10.30495/kmsj.2023.1987804.1130
  One of the most important ways that sports products and services can be introduced to consumers is promotion.Therefore, the aim of this study was to interpret the structural modeling of the components of athlete Endorsement The research method was mixed(qualitative-quan More

  One of the most important ways that sports products and services can be introduced to consumers is promotion.Therefore, the aim of this study was to interpret the structural modeling of the components of athlete Endorsement The research method was mixed(qualitative-quantitative) and applied in terms of purpose First, the indicators and components of athletes'Endorsement are identified based on literature study and content analysis and comparative related research and interviews with experts and specialists, and then using the methodology of modern structural-interpretive modeling(ISM) analysis of the relationships between indicators. And athletes Endorsement components were determined and analyzed in an integrated manner;Finally, using MICMAC analysis, the type of variables was determined according to the effect on other variables. The results of the analysis showed that the personality type component of effective role, trustworthiness component, influential role and lovely personality components, having the desired grooming, communication ability,ability of appropriate personal characteristics, having the necessary acceptability, responsibility, professional honesty, Attitude, motivation and empathy play both effective and influential roles.In explaining these results, it can be said that Endorsement depends more on the component of personality type.The influential component of personality type is the most critical component, because Endorsement changes depend on the personality type component;Therefore, the amount of control over this variable is very important.On the other hand, this variable is the system input variables. According to the results, it is suggested that companies, organizations use celebrities in the discussion of sports certifiers who have a high personality type to be more effective in Endorsement. Manuscript profile
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  2 - The creativity of the Celebrities in Instagram on the public policy process
  mehdi soltanifar Ali Geranmayepour shahnaz Hashemi
  Background: It is noteworthy that the presence of the Celebrities in politics and Instagram pages provides the conditions to communicate directly with the audience. The benefits of celebrity from Instagram have to be creative and intelligent. According to Giddens' theor More

  Background: It is noteworthy that the presence of the Celebrities in politics and Instagram pages provides the conditions to communicate directly with the audience. The benefits of celebrity from Instagram have to be creative and intelligent. According to Giddens' theory, creativity emerges with two factors of agency and structure Purpose: The aim of this study is to identify the relationship between the creativity of celebrities and the public policy process. Method: In order to understand the relationship between agency and structure in the emergence of Celebrities creativity, it is highly unlikely that a survey of 384 instagram users following the Celebrities pages would be possible. Conclusion: Respondents say there is an inverse relationship between the agency of the Celebrities and the perceived political problem. The structure and perception of the political problem is reversed, meaning that if the activity of political parties, media, political and intellectual elite decreases, and the presence of Celebrities will increase. But there is no relationship between Creativity in Problem Perception and Solution. At the law implementation stage in the policymaking process, there is a relationship between the effectiveness of Celebrities and law implement. There is a direct relationship between social structure and law implement. The more the function of parties, the media, the political and intellectual elites are used, the more the Celebrities as symbolic capital and the more the tendency of the Celebrities. There is also no correlation between the creativity of the Celebrities and the evaluation of law enforcement Manuscript profile
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  3 - Religious scholars role in educational development in province qahistan
  amir koochi Mahmood Kajehmirza ardeshir asadbeigi
  abstract:Qahistan is a region in the historical geography of Iran that has a huge and inseparable connection with Greater Khorasan. Although today most of it is called South Khorasan and some of its northern regions are part of Khorasan Razavi, but Qahstan has witnessed More

  abstract:Qahistan is a region in the historical geography of Iran that has a huge and inseparable connection with Greater Khorasan. Although today most of it is called South Khorasan and some of its northern regions are part of Khorasan Razavi, but Qahstan has witnessed historical events in its historical course.Due to its geographical location and cultural context in the field of education and training, Qahistan province has played a special role in Islamic culture and civilization from Afshari to the end of Qajar, so that great scholars emerged from this province and important factors such as political, social, economic and cultural The educational situation in Ghohestan has been influential. The method of collecting information in this research is based on the descriptive-analytical method of collecting resources and library documents. It has paved the way for excellence and advancement of education, so that the establishment of public schools politically and economically as a highway and culturally intellectual and ethnic pluralism are the main factors in improving the educational situation of Qahistan and stability in this area. It is possible.Therefore, the position of schools in the quality of education in Qahistan province has played a very important role in promoting the cultural insight of this province, so much so that it has nurtured elders, dignitaries and scientific masters and scholars of religiosity. Manuscript profile
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  4 - Securing social media: interaction with celebrities as a strategy for preventing dysfunctional behavior of online users
  Amirhossein Zarandouz Zahra Alipour darvishi Zohreh Dehdashti Shahrokh Mohammd Haghighi
  Abstract Background and purpose: In recent years, social media have made profound changes in the behavior of users. Along with the normal behavior in this type of media, misbehavior is happening and the management of such behavior has become a challenge. Therefore, the More

  Abstract Background and purpose: In recent years, social media have made profound changes in the behavior of users. Along with the normal behavior in this type of media, misbehavior is happening and the management of such behavior has become a challenge. Therefore, the aim of this research is how governance systems can use the capacity of the famous to manage this space. Research method: This research was conducted with the foundation data approach. A semi-structured interview was conducted with 13 social media experts until theoretical saturation. Maxwell's 5-factor framework was used for the validity and reliability of the measurement tool. Findings: The coding process was done in 5 sections and 8 main categories. The category of antecedents includes sociological and psychological factors, post-futures include individual, interpersonal and social factors, context includes social media, and conditions include interaction with people, and conditions include environmental considerations. Conclusion: The results indicate that the most important propositions in controlling misbehavior by namesakes are educational interaction, increasing the threshold of tolerance, public security, social capital, and national cohesion, which need to be paid attention to it.   Manuscript profile
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  5 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
  Arash Beigi Zahra Dashtlaali
  In the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers More

  In the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers' purchase intention with the role of moderator of perceived product quality. This research is applied in terms of purpose and descriptive in nature, survey. The statistical population of the study was Iranian users of the Instagram social network in the whole country, and 384 people were selected in a non-random way through Cochran's formula. The main tool of data collection was a questionnaire, and its validity was confirmed by using scientific components by experts, and its reliability was confirmed by using Cronbach's alpha test. The findings showed: customers' perception of online branding of famous people has an effect on customers' purchase intention with the moderating role of perceived product quality. The effect of virtual interaction, ideal match and actual match with oneself on customers' purchase intention was confirmed. Also, perceived product quality moderates the effect of virtual interaction, ideal self-congruity and actual self-congruity on customers' purchase intention. Manuscript profile
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  6 - Studying the Concerns of Celebrities on Instagram and its Consequences for Fans
  Hasan Asadzadeh shahir Taher Roshandel Akbar Nasrollahi Ismail Saadipour
  Increasing access to virtual social networks, including Instagram, in Iran has created a unique opportunity for the growth of celebrity culture and their support due to creating an informal media environment and increasing the power of users to share their photos, video More

  Increasing access to virtual social networks, including Instagram, in Iran has created a unique opportunity for the growth of celebrity culture and their support due to creating an informal media environment and increasing the power of users to share their photos, videos, ideas, emotions, feelings and concerns. In this regard, the aim of this research is to study the concerns of celebrities on Instagram cyberspace and its consequences for fans. The research method used in this research is a qualitative method and the content analysis approach has been used as the operational research method. The participants of the present study include 21 followers of celebrities (with more followers) on the Instagram social network who were selected using a purposive sampling method. In-depth semi-structured interviews were used to collect the data. Also, portability, reliability and verifiability approaches were used to test the validity of the data. The research findings indicate that the concerns of celebrities on Instagram include the representation of social issues, charitable activities, personal branding, and earning the money. The consequences of being the virtual fan of celebrities on Instagram include influencing and changing the people's tastes, influencing people's political interests, exacerbating the social distrust, civil disobedience, and isolating the thought-provoking personalities. Manuscript profile
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  7 - National and Patriotic functions in Ra’di Azarakhshi’s poetry using epic approach
  Faramarz Ahmadi Mehdi Mahoozi Mahmoud Tavoosi
  In every society there exists a kind of collective consciousness known as national awareness and it is expressed in Persian literature as national patriotic theme.  The purpose of this article is to discuss and evaluate Gholam Ali Ra’di Azarakhshi’s vie More

  In every society there exists a kind of collective consciousness known as national awareness and it is expressed in Persian literature as national patriotic theme.  The purpose of this article is to discuss and evaluate Gholam Ali Ra’di Azarakhshi’s viewpoints regarding Persian language, culture, civilization, and social values of Iran and to study and analyze national and patriotic themes in his compositions. Furthermore, the application of contemporary epic literature in his compositions is studied.  Using descriptive analytic and library approach the attempt is made in this article to study themes such as patriotism, antagonism towards enemy, also to study national and historical characters.  The results obtained show that Ra’di paid special attention towards contemporary epic functions such as anti-colonialism, national identity and language, preservation of independence and territorial integrity.  His attitude towards the concept of homeland and patriotism is to a large extent different from that of other poets.  The vastness of his thoughts in celebrating national and historical figures spans past till present characters. Manuscript profile