List of Articles Brand engagement

• Open Access Article
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  1 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  2 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
  zahra shirazian