List of Articles Brand Preference

• Open Access Article
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  1 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
  Hajieh Rajabi Farjad Iman Ghasemi Hamedani
• Open Access Article
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  2 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
  Kambiz Heidarzadeh Fereshteh Rais Rohani
• Open Access Article
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  3 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae