List of Articles Brand Perception

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  1 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
  T. Sadeghi M. Lashkary Kh. Ghaemmaghami Tabrizi
• Open Access Article
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  2 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
  Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi
  10.30495/jsm.2021.1943472.1562
• Open Access Article
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  3 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
  Kambiz Heidarzadeh Fereshteh Rais Rohani
• Open Access Article
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  4 - The Impact of Brand Equity on Consumer Loyalty
  Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha