List of Articles Brand Identification

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  1 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  2 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
  Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani
  10.30495/jsm.2021.1943132.1550
• Open Access Article
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  3 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification
  Mohammad Mehdi Bazrafkan Fazlollah Kazemi