List of Articles Brand Communities

• Open Access Article
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  1 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
  mohamad Hadi Asgari Ali Einy
• Open Access Article
  • Abstract Page
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  2 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
  kianoush nazari ameleh pejman jafari farhad ghaffari
• Open Access Article
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  3 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
  Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour