List of Articles Brand Choice Open Access Article Abstract Page Full-Text 1 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi Open Access Article Abstract Page Full-Text 2 - The Effect of Social Capital for Choosing Brand of Consumer Mehrdad Godarzvand Chegini Seyyed Hamed Hashemi Mino Yosefi Open Access Article Abstract Page Full-Text 3 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.) Alireza Motameni Hadi Moradi Amin Hemmati