List of Articles Brand Building Open Access Article Abstract Page Full-Text 1 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi Open Access Article Abstract Page Full-Text 2 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms Shiva Shabani Ali Badizadeh Hamid Reza Saeedniya Kambiz Hiedarzadeh 10.30495/jsm.2020.673651