List of Articles Brand Attractiveness

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  1 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  2 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
  yazdan shirmohammadi Parisa Abyaran zeinab hashemi baghi Gholamreza Taleghani
  10.30495/qjopm.2020.1864088.2398
• Open Access Article
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  3 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
  Peiman Valipour Maryam Sayari