List of Articles Bass Diffusion Theory

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  1 - Strategic Analysis of Mobile Value Added Services (M-VAS) Market in Iran Using the System Dynamics Approach
  Mohammad Ali Valafar naser hamidi mahmood alborzi Seyed Javad Iranban Fard
  Despite the launch of mobile app markets in Iran, these markets have not been able to capture a significant market share under a highly competitive environment. Therefore, it is very important for industry managers to review and improve the acceptance process of these m More

  Despite the launch of mobile app markets in Iran, these markets have not been able to capture a significant market share under a highly competitive environment. Therefore, it is very important for industry managers to review and improve the acceptance process of these markets. After identifying the factors influencing the acceptance and attractiveness of marketplaces, this study examined the network effect by providing a dynamic model based on bass diffusion theory and modeled and simulated the studied market. This was done by presenting dynamic hypotheses, plotting causal loop diagram (CLD), stock-flow diagram (SFD), and entering mathematical equations in Vensim software. Then, after validating and ensuring the correctness of the model's performance, two different policies were implemented in the model. The research findings show that under the pressure of the Play Store, Iranian markets are still forced to improve their services and at the same time try to reduce the competitive distance with it. These marketplaces need to reconfigure their existing resources and core competencies, given the market dynamics and to gain emerging opportunities. Manuscript profile