List of Articles Balance Score Card

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  1 - The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company
  J. Haghighat Monfared E. Saraeenia
  Today organizations focus on their customers to set and regulate their sale and marking strategies. Modern organizations try to present the best for their customers as the aim of customer relation management is to develop long-term and stable dependencies between the co More

  Today organizations focus on their customers to set and regulate their sale and marking strategies. Modern organizations try to present the best for their customers as the aim of customer relation management is to develop long-term and stable dependencies between the companies and their customers. The importance of this subject is better understood by considering   guidelines on customers’ satisfaction and customer relation management system strategies. One of the most important challenges to modern organizations is the implementation of   strategies which are regulated by thought and systematic methods. Organizations which have used performance evaluation system- particularly balanced score card- prove to be strategically successful.  It is believed that CRM’s score card is one of the strongest tools in collecting customer relation management system strategy. This card converts CRM plans to key factors which predict success of CRM. This research aimed at collecting data on customer relation management system strategy based on balanced score card as an organization concentrates on four approaches (financial, customer, domestic process and learning and growth). In this research after identifying mission , perspective and current strategies of organization , the strategic goals of customer relation management system were determined for each aspect of balanced score card. After conducting Extensive theoretical studies in order to recognize the key factors of success in customer relation management system and Screening them, next step was collecting performance key indices for each of mentioned factors which were then prioritized by AHP method and establishing balanced score card. Finally the formulating map for customer relationship management system strategy was determined for each one of success factors. Manuscript profile
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  2 - The Effect of Investment in the Staff Training on Financial Indexes, Non-Financial Performance and Market Value of Equity
  Mostafa Kalavi farzaneh hidarpour
  The main purpose of the current paper is to investigate the effect of investment in staff training on the financial indexes, non-financial performance and market value of equity. The present paper is applied and descriptive pertaining to correlation-survey research.For More

  The main purpose of the current paper is to investigate the effect of investment in staff training on the financial indexes, non-financial performance and market value of equity. The present paper is applied and descriptive pertaining to correlation-survey research.For this purpose, the related data of the accepted companies in Tehran stock exchange was utilized from the temporal periods of 2010 to 2015. Analysis of research data has been made at two levels of inferential and descriptive statistics. To test the hypotheses, analysis of panel data and regression analysis was applied. Research findings indicate that there is a significant and positive relationship between investment in staff training and future sale(revenue), financial and non-financial performance and market value of equity, whereas there is no significant relationship between investment in staff training and current sale(revenue). Manuscript profile
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  3 - Sustainable Balance Score Card for Assessment of Management Systems with Focus on DEMATEL-FANP Approach (A Case Study of Gas Companies in Fars)
  Morteza Shafiee Mansour Momeni Maryam Kochakzadeh Dezfoli
  Management systems assessment is one of the fundamental issues that has recently been of concern for decision makers particularly for managers. Utilizing the Sustainable Development Approach, the present study introduces a new model of Sustainability Balance Score Card More

  Management systems assessment is one of the fundamental issues that has recently been of concern for decision makers particularly for managers. Utilizing the Sustainable Development Approach, the present study introduces a new model of Sustainability Balance Score Card (SBSC) plus Multi Attribute Decision Making to assess the management system operations in energy consumption in gas companies in Fars. The study integrated the concept of Sustainable Development to the parallel Balance Score Card in order find out the structural network of relations using DEMATEL approach and finally prioritize management system selection employing a FAHP analysis. The results of DEMATEL approach showed that various aspects of Sustainability and Internal Processes were of higher priority compared to Stockholders’ Training and Growth. The results of FAHP analysis indicated that among all attributes under scrutiny, four sets of SBSC were of paramount importance: Average Workforce Training (Training and Growth facet), Customer Satisfaction (Stockholders facet), Responsibility Retention (Social branch of Sustainability facet), Productivity (Economical branch of Sustainability facet), Employee Safety and Health (Environmental branch of Sustainability facet) and Energy Consumption (internal processes facet). Research findings also indicated that Energy Management System (50001) was of higher priority compared to other systems. Manuscript profile