List of Articles Attitude Towards the Sponsor Open Access Article Abstract Page Full-Text 1 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit علی احمدی Akbar Afarinesh Khaki Taybeh Zargar Open Access Article Abstract Page Full-Text 2 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit علی احمدی Akbar Afarinesh Khaki Taybeh Zargar