List of Articles کیفیت درک شده

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  1 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
  vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
  10.30495/jomm.2022.66113.1921
• Open Access Article
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  2 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
  K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi
• Open Access Article
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  3 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
• Open Access Article
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  4 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
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  5 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
  alireza nalchi kaashi mohsen rasoulian hossein bujaari
• Open Access Article
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  6 - Service Quality Measurement and Investigation of Its Relationship with Market share Based on SERVQUAL Model (case study: Saderat Bank of Tabriz)
  Mohammad Faryabi Mahmod Mahmodi
• Open Access Article
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  7 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
  S. Alameh Hosaini Peiman Valipour
• Open Access Article
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  8 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
  Arash Beigi Zahra Dashtlaali
• Open Access Article
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  9 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
  sahar kheyri