List of Articles کنش رفتاری

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Effect of Hotel Segments and Expected Experience of Hotel Services on Cognitive, Emotional and Behavioral Responses of Hotel Guests with Regard to the Misleading Images on Websites
  kambiz Heidarzadeh Kobra Najafi Zahra Kordbagh
  This experimental research investigates the effect of hotel segments and expected experience of hotel services on cognitive, emotional and behavioral responses of guests, regarding the misleading images on websites. This study was conducted to compensate for the lack of More

  This experimental research investigates the effect of hotel segments and expected experience of hotel services on cognitive, emotional and behavioral responses of guests, regarding the misleading images on websites. This study was conducted to compensate for the lack of research into adverse effects of unrealistic images on cognitive, emotional and behavioral responses of guests receiving hotel services and the interactive effect of expected experience and hotel segments on guests’ responses. Findings show that misleading images lead to less trust in luxury hotels compared to economy ones. Luxury hotel guests express more anger and regret and stronger intentions of negative word of mouth about luxury hotels, compared to economy hotel guests. Additionally, these images generate more distrust, anger, regret and intentions of negative WOM among guests with hedonic purposes compared to those with utilitarian purposes. The interaction between luxury hotels and hedonic purposes elicits the strongest cognitive, emotional and behavioral responses. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the role of "virtual organizations" in effective human communication with an interpretive approach to behavioral behavior of users of cafes in Damavand
  ranginnegar karamzadeh sina tofangchi
  The virtual age is the ultimate development of information technology in a three-dimensional space in a knowledge-based environment, and the enormous impact of virtual configurations on the speed and frequency of human communication is a topic that can not be ignored. I More

  The virtual age is the ultimate development of information technology in a three-dimensional space in a knowledge-based environment, and the enormous impact of virtual configurations on the speed and frequency of human communication is a topic that can not be ignored. In this regard, the present study aims to survey the viewpoints and the role of "virtual organizations" in effective human communication with an interpretive approach to the behavioral behavior of male and female cyber-girls in a municipality on a sample of cluster random stratified random sampling of 345 communities. The statistical population of all young people between 17 and 36 years of age in Damavand who have visited the databases and computer centers of Damavand in April and May of 1394 and conducted a survey. To measure the variables, a researcher-made questionnaire of 32 questions with a Likert scale and a credit of 90182 in girls was used and 0/7116 in boys. After completing, the data were analyzed by SPSS software at descriptive and inferential levels it placed. Findings of the research indicate that: 1) There is not a significant relationship between male and female youth exploitation of virtual organizations and their effective human communication in women. However, there is a significant relationship between men and women. 2) There is a significant relationship between the level of girls 'and boys' youth acquaintance with e-government and their views on the impact of e-government on cultural-economic and social development. Manuscript profile