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      • Open Access Article

        1 - The impact of cultural factors on the tendency to use cultural goods (Emphasizing on reading newspapers among people in Sari)
        سعید sh mohammad damavandinia
        The purpose of this study was to investigate the role of cultural factors in the tendency to use cultural goods with an emphasis on the study of the newspaper among the people of Sari. This is an applied research. The research method is survey and cross-sectional. The s More
        The purpose of this study was to investigate the role of cultural factors in the tendency to use cultural goods with an emphasis on the study of the newspaper among the people of Sari. This is an applied research. The research method is survey and cross-sectional. The statistical population in this research includes all citizens of Sari city, the sample size was 148 people. Random sampling method is simple. The data gathering tool was a researcher-made questionnaire. The reliability coefficient was obtained through Cronbach's alpha (0.902) and therefore the questionnaire has a good reputation. Also, according to the factor analysis, the questionnaire was validated based on the sample size sufficiency index (KMO) and the Bartlet symmetry index (BARTLETT). Data analysis was done by descriptive and inferential methods through SPSS software. In this test, correlation, single-variable t test, independent t-test, Friedman test were determined. The results of the research show that: citizenship values, beliefs and technology in the tendency in Sari citizens to study the newspaper are above the average. But norms, unlike other variables in the tendency in Sari citizens, have contributed to the study of the newspaper at below-average levels. The study is below the average in the tendency in Sari citizens to use the newspaper. According to Friedman's ranking, the beliefs of the highest priority and technology have the lowest priority of the variables. Manuscript profile
      • Open Access Article

        2 - Designing & Presenting a Price Setting Model for Cultural Goods
        دکتر رمضانعلی رویایی دکتر علی رشیدپور
        This research aims to achieve the price setting algorithm of cultural and artisticgoods. It focuses on using mathematical concepts in qualitative elements and usingfunctions in real conditions. The research studies various viewpoints and theoriesabout the process of pri More
        This research aims to achieve the price setting algorithm of cultural and artisticgoods. It focuses on using mathematical concepts in qualitative elements and usingfunctions in real conditions. The research studies various viewpoints and theoriesabout the process of price setting, different methods for using the proper price settingmodel and the assessment models of cultural goods. This research is one from theapplicable researches and has been done through the mathematical model making.Questionnaires have been handed out to 52 students who majored in culturalmanagement and economics, also to experts from the Children and Teenager'sIntellectual Education Center examining the production of goods and to culturalproducers and consumers. Then the hypotheses of the research have been proved afteranalyzing the collected questionnaires. Manuscript profile
      • Open Access Article

        3 - Design the Pattern ‘Developing Of ExportingCultural Goods’
        دکتر عباس معمارنژاد زهره حسین زادگان
        It seems Iranian cultural market and position ofeconomy_culture can get growth,If economic view to culture related to administrativelevels accompany with un-normal judgment of logic and scientific economicattitude.It will also get free choices to consumers.Materials&amp More
        It seems Iranian cultural market and position ofeconomy_culture can get growth,If economic view to culture related to administrativelevels accompany with un-normal judgment of logic and scientific economicattitude.It will also get free choices to consumers.Materials&Methods: This research is ‘Applicable by purpose’and ‘Descriptive(correlative) by method’ with a Questionnare includes 35factors after Validity &Reliability.The sample has 77 managers, practionares and experts at Indusry ofcultural goods exporting as ‘Statistical population’.Results&Conclusion:according to the test,the findings reveal “from 1st to 7thhypotheses,there is a positive and significant relation between knowingenvironmental& competitive factors in world markets,supportive policy ofgovernment,product price,type & distribution,And amount of cultural goodsexporting.Results&Conclusion:According to Candol test,first,’supportive policy ofgovernment’, then‘knowing competitive factors in world markets’,last’product price& knowing environmental factors’ have the most effectiveness in developing ofexporting cultural goods Manuscript profile
      • Open Access Article

        4 - Study of impressive elements on the export of cultural goods in Iran & presentation of managerial strategies
        دکتر سید رضا صالحی امیری دکتر اسمعیل کاوسی پوراندخت تقدسی
        The purpose of this research is surveying of the impressive elements on export ofcultural goods such as common religion, common language, economic growth andgeographical distance and studying the current situation of that in Iran. At first, somedefinition for cultural g More
        The purpose of this research is surveying of the impressive elements on export ofcultural goods such as common religion, common language, economic growth andgeographical distance and studying the current situation of that in Iran. At first, somedefinition for cultural goods is presented and then through the study of cultural policymakings, the importance and place of economy of culture is explained. Also there areexplanations about subjects such as market and culture, the role of government in arts,export, WTO’s viewpoints and experiences and challenges of other countries inculture and cultural goods and some of the findings of researches.At the end, along with presentation of a conceptual model, research’s questions,hypothesis and goals are represented. Analyzing of data shows that export of culturalgoods to the countries with negative economic growth is more than other counties. Manuscript profile
      • Open Access Article

        5 - The Study of the Process of Cultural Goods’ Consumption Transformation and the Influencing Social Factors on it among the Kurd Ethnic Group in Recent Decades in Kurdestan Province (Case of Study: Residing Families during Two Generations in Sanandaj City in 2013)
        Seifollahi Seifollahi Jamal Arshadi
      • Open Access Article

        6 - Consumption of cultural goods and effective factors on it Case study: youngsters 18 to29 in Khoy
        Rooya Hajizadeh Ebtesam Razavi Dinani
        This project evaluates the factors which affect the consumption of cultural goods. The main objective of the study is to find out the role of some individual and social factors such as age, gender, marital status, education, leisure, and income in the rate of the consum More
        This project evaluates the factors which affect the consumption of cultural goods. The main objective of the study is to find out the role of some individual and social factors such as age, gender, marital status, education, leisure, and income in the rate of the consumption of cultural goods among the youths. This is a survey research. The population of the study was 88404 ranging from 18 to 29 years old in Khoy and the sample size was 382 people according to Cochran formula. Random cluster sampling appropriate to the volume was used and the main instrument of data collection was a standard questionnaire.  The data analysis was done through statistical methods appropriate to the level of measuring variables. The findings represent that, there is a relationship between the age and education of the youths and the consumption of the cultural goods, as the rate of the consumption of the cultural goods in 26 to29year old youths is higher than 18 to 21 year old youths meaningfully.Furthermore, the results imply that, the consumption of cultural goods is higher in postgraduates significantly. However, there is no significant relationship between gender, marital status, income and the consumption of cultural goods. Manuscript profile
      • Open Access Article

        7 - بررسی عوامل اجتماعی و فرهنگی مؤثر بر گرایش به فرزندآوری در شهر اندیمشک با تأکید برسبک زندگی (مطالعه موردی زنان متأهل کمتر از 35 سال)
        اسحق ارجمند ناهید برومند
        هدف از این پژوهش بررسی عوامل اجتماعی و فرهنگی مؤثر بر گرایش به فرزندآوری در شهر اندیمشک می‌باشد. دیدگاه‌های نوگرایی، بوردیو و گیدنز به عنوان چارچوب نظری انتخاب شدند. روش تحقیق، پیمایشی و واحد تحلیل زنان متأهل کمتر از 35 سال و سطح تحلیل، خرد است. شیوه نمونه‌گیری، خوشه‌ای More
        هدف از این پژوهش بررسی عوامل اجتماعی و فرهنگی مؤثر بر گرایش به فرزندآوری در شهر اندیمشک می‌باشد. دیدگاه‌های نوگرایی، بوردیو و گیدنز به عنوان چارچوب نظری انتخاب شدند. روش تحقیق، پیمایشی و واحد تحلیل زنان متأهل کمتر از 35 سال و سطح تحلیل، خرد است. شیوه نمونه‌گیری، خوشه‌ای چندمرحله‌ای و تصادفی ساده است و حجم نمونه طبق فرمول کوکران 240 نفر می‌باشد. ابزارگردآوری داده‏ها، پرسشنامه است. روش تجزیه و تحلیل داده‌ها، ضریب همبستگی اسپیرمن، پیرسون  و تحلیل رگرسیون چندمتغیره و از نرم‌افزار SPSS استفاده شده است. از اعتبار صوری جهت سنجش اعتبار(روایی) استفاده شد و ضریب آلفای کرونباخ (اعتماد یا پایایی) سبک زندگی و گرایش به فرزندآوری به ترتیب برابر با 711/0 و 714/0 است. نتایج این تحقیق نشان داد که بین ترجیح جنسی و گرایش به فرزندآوری رابطه مثبت و معناداری وجود دارد. بین پیروی از سنت­ها، میزان تحصیلات، سبک زندگی و پایگاه اقتصادی اجتماعی با گرایش به فرزندآوری زنان رابطه منفی و معناداری وجود دارد. اما بین مؤلفه‌های سبک زندگی(اوقات فراغت، مصرف کالای فرهنگی و مدیریت بدن) با گرایش به فرزندآوری زنان رابطه معناداری وجود ندارد. تحلیل رگرسیونی نشان می‌دهد که 3/17 درصد از تغییرات میزان گرایش به فرزندآوری زنان به متغیرهای مستقل(سبک زندگی، پایگاه اقتصادی اجتماعی، ترجیح جنسی و پیروی از سنت­ها) مربوط می‌شود و متغیرهای ترجیح جنسی و پیروی از سنت­ها تأثیر بیشتری در میزان فرزندآوری دارند. Manuscript profile