According to competitiveness of the market in today's world, for an active and continuous presence in the field of competition, companies need to pay more attention to their performance and the factors affecting it. The purpose of this study is to investigate the effect More
According to competitiveness of the market in today's world, for an active and continuous presence in the field of competition, companies need to pay more attention to their performance and the factors affecting it. The purpose of this study is to investigate the effect of market sensing capability on company performance with the mediating role of innovation capability and brand management system and the moderating role of market dynamics and intensity of competition among employees of Iran Khodro Automotive Company in Tehran. This study is practical in view of purpose and according to collection data method is descriptive-survey. The statistical population of this study is finite population and include the statistical population of this study is limited and includes the employees of Iran Khodro car dealerships in Tehran. The Sample size according to Cochran formula is obtained 384 with simple random sampling method. The validity of the questionnaire has been confirmed by experts and its reliability has been confirmed by Cronbach's alpha. In order to analyze the data structural equation modeling and PLS software have been used. The results show that market sensitivity has a positive and significant effect on Innovation capability. Market sensitivity has positive significant effect on brand management system. Market sensitivity has a positive significant effect on company performance. Innovative capabilities have a positive significant effect on the brand management system. Innovation ability has a positive significant effect on company performance. Brand management system has a positive significant effect on firm performance. Innovative capability on the relationship between market sensitivity and market capability has a mediating role. Brand management system has a mediating role on the relationship between market sensitivity and performance. Market dynamics has a moderating role on the ability of innovation to affect company performance. Market dynamics affects the relationship of brand management system to the firm's performance. The intensity of competition on the relationship between the capability of innovation and the performance of the company has a moderating role. The intensity of competition on the relationship between the brand management system and the firm's performance is modest. This research is valuable because companies with superior sensor capabilities not only maintain product costs and develop new services, but can also accelerate the development process.
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Examination of macro indicators and the level of economic development shows the inefficiency of financial markets. A limited portion of GDP is devoted to investing in the production of goods and services, and a significant portion of it is absorbed in speculative activi More
Examination of macro indicators and the level of economic development shows the inefficiency of financial markets. A limited portion of GDP is devoted to investing in the production of goods and services, and a significant portion of it is absorbed in speculative activities in unproductive financial markets. The present study has modeled the performance of financial markets using system dynamics. For this purpose, first using the financial markets data of gold, land and construction, capital market, bank deposits, market dynamics and financial consequences of investing in markets were examined. The financial markets dynamics model was designed and after model validation, simulation was performed on a ten-year horizon (1408-1398). According to the behavior of variables and model sensitivity analysis, financial market development policies including "capital market development", "liquidity reduction monetary policy", "land and building market organization" and "gold market organization" are identified and identified separately. The model was applied and the results of comparison and behavior were analyzed. According to the model findings, hybrid policies have been presented as the best policies for the development of productive financial markets based on the dynamics of Iran's financial markets.
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Today, the role of intellectual capital in achieving the goals and programs of reputable companies and organizations is important. The lasting effects of this phenomenon on managers and professionals in this field are obvious. Creative directors with intelligent and sci More
Today, the role of intellectual capital in achieving the goals and programs of reputable companies and organizations is important. The lasting effects of this phenomenon on managers and professionals in this field are obvious. Creative directors with intelligent and scientific planning try to improve the role and impact of these factors in continuous improvement of the quality of activities and organizational excellence. This paper aimed to investigate the role of human capital on competitive advantage considering the mediating role of brand management capability and moderating market dynamics. The research method was descriptive (survey) and applied in terms of purpose.The statistical population of the study is all the managers in charge of 5-star hotels, marketing and sales managers, internal management and employees with a history of 10 years or more. The sample size was estimated based on Cochran formula of 198 people by cluster random sampling. The data collection tool was Al-Sharnobi and Albana standard questionnaire (2021) with 18 items. In this study, content and construct validity and Cronbach's alpha coefficient and combined reliability were used to determine the validity of the questionnaires. The collected data from the questionnaire was analyzed using SPSS and smartpls3 software. The findings showed that human capital had a positive and significant effect on competitive advantage and brand management capability. Market dynamics also had a moderating role in the relationship between competitive advantage and brand management capabilities.And brand management capability played a mediating role between the relationship between human capital and competitive advantage.
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