List of Articles پزشکان متخصص

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  1 - عوامل تاثیر‌گذار بر تراکم پزشکان عمومی و متخصص در شهرستان‌های کشور
  لیلا والی علیرضا کافیان تفتی اقدس صوراسرافیل فاطمه عطااللهی
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  2 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
  Malihe siavoshi Mojgan zarghamifard Mohanna sharifi
  10.30495/jhm.2022.67086.11036
  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the i More

  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the importance of this issue, the present study has taken a step in this direction to identify the effective indicators in creating personal branding of physicians and to prioritize them. Methods: The present study is an applied, descriptive survey. The statistical population of the present study is the specialized physicians of Bandar Abbas city and to collect data, ten specialized physicians have been selected as research experts with the snowballs technique. To analyze the data, the fuzzy Delphi method has been used to identify the effective indicators in creating the personal brand of specialist physicians and the multi-criteria decision making method (SWARA) has been used to gain weight and prioritize these indicators. Results: First, by examining the theoretical foundations of the research, 25 effective indicators for creating a personal brand were identified. Then, according to experts’ opinion answers, among the available indicators, 14 effective indicators in creating a personal brand of specialized physicians were identified. Finally, the identified indicators were confirmed and prioritized using the SWARA technique. According to the results, these indicators along with their average rank (a lower average rank indicates more importance) are experience and expertise (1.8), social responsibilities (2.6), adherence to professional ethics (3.5), credibility (4), reliability (5.1), personality traits (6.6), generosity and generosity (6.7), communication ( 8.3), authenticity (8.5), presence in social media (9.6), attire (11.4), individual performance (11.9), having personal goals (12.30) and having a personal vision (12.70) Conclusion: According to the results, the indicators that have the greatest impact in creating the personal branding of specialist doctors are related to indicators related to professional, social or cultural issues such as expertise, compliance with professional ethics, trust and credibility, social responsibilities, communication and indicators that are related to personal and individual issues such as individual performance, having a vision and personal goals, although they are influential, but have a lower priority. Specialist physicians can be more successful in the field of competition by identifying and strengthening the indicators that influence their brand. Manuscript profile
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  3 - The influence of auditory perception in measurement of blood pressure among specialist physicians
  saeid Nazmi Davoud Karimi
  Background: Assessment of blood pressure is one of the basics of physical examination that usually is performed by indirect auscultatory method using a mercury manometer. Mercury manometer is the gold standard instrument for blood pressure measurement. Several factors m More

  Background: Assessment of blood pressure is one of the basics of physical examination that usually is performed by indirect auscultatory method using a mercury manometer. Mercury manometer is the gold standard instrument for blood pressure measurement. Several factors may cause observational error in assessment of blood pressure. Correct and reliable evaluation of blood pressure has a great role in diagnosis and treatment of diseases, so we decided to evaluate the role of auditory perception in measurement of blood pressure after excluding or matching of other interventional factors. Method and materials: seventy specialists in Aria and 22 Bahman hospitals were enrolled in this study. 41 cases were selected randomly using the table of randomized numbers by SPSS software. All cases underwent PTA and tympanometry in order to exclude those with hearing problems. A standard method for assessment of blood pressure was explained for remaining cases and then they recorded the blood pressure of four patients which were presented in a film. Each film was repeated 10 times in a randomized pattern so observers were compared with others and also themselves. Finally, statistical analysis was performed. Results: comparing different observers showed statistically significant differences between observers. Mean interobservers standard error was 9.4 mmHg for systolic blood pressure and 20.5 mmHg for diastolic blood pressure and 16.1 mmHg for mean blood pressure. Comparing observers recordings for each case by themselves, didn’t show any statistically significant difference. Conclusion: according to significant differences between observers, we suggest a new method for assessment of blood pressure that is independent of observers’ auditory perception.   Manuscript profile