List of Articles ویژگی های جمعیت شناختی Open Access Article Abstract Page Full-Text 1 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making B. Kheiry M. Haji mohammad reza Open Access Article Abstract Page Full-Text 2 - The Demographical Factors Role in Explanation of Retail Investors’ Financial Risk-Tolerance and Their Risk-Taking Behavior Mohammad Hassan Ebrahimi Sarv Oliya Amin Sabunchi