List of Articles وفاداری نگرشی Open Access Article Abstract Page Full-Text 1 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 2 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets K. Heidarzadeh M. R. Ramezanighomi Open Access Article Abstract Page Full-Text 3 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi Open Access Article Abstract Page Full-Text 4 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans Fatemeh Fatahi Rasool Nazari Open Access Article Abstract Page Full-Text 5 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency ali akbar zohrevand Majid Soleimani sirous ahmadi Open Access Article Abstract Page Full-Text 6 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider K. Heidarzadeh D. Hoseini Firouzabadi Open Access Article Abstract Page Full-Text 7 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase M. A. Abdolvand M. Jani Open Access Article Abstract Page Full-Text 8 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship Sh. Nayebzadeh P. Shahbazi Open Access Article Abstract Page Full-Text 9 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) A. Mojoodi A. Darzian Azizi P. Ghasemi Open Access Article Abstract Page Full-Text 10 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty Mohammad Javad Barati Mohammad Hadi Asgari 10.30495/msds.2023.1986468.1144 Open Access Article Abstract Page Full-Text 11 - بررسی نقش تعدیلگر ارزشهای لذتگرایانه بر رابطه بین پیشامدها و پیامدهای برند بهرام خیری شبنم ملکیان Open Access Article Abstract Page Full-Text 12 - بررسی تاثیر بین تجربه مشتری و وفاداری نگرشی و رفتاری بر میزان سرمایه گذاری مشتریان موسسه اعتباری کوثر اصفهان مهدی نصراصفهانی