List of Articles وفاداری رفتاری

• Open Access Article
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  1 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
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  2 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
  nadereh sadat najafi zadeh afsaneh tabzar
• Open Access Article
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  3 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
  Fatemeh Fatahi Rasool Nazari
• Open Access Article
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  4 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
  K. Heidarzadeh D. Hoseini Firouzabadi
• Open Access Article
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  5 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
  Sh. Nayebzadeh P. Shahbazi
• Open Access Article
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  6 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
  A. Mojoodi A. Darzian Azizi P. Ghasemi
• Open Access Article
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  7 - بررسی نقش تعدیلگر ارزش‌های لذت‌گرایانه بر رابطه بین پیشامدها و پیامدهای برند
  بهرام خیری شبنم ملکیان
• Open Access Article
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  8 - بررسی تاثیر بین تجربه مشتری و وفاداری نگرشی و رفتاری بر میزان سرمایه گذاری مشتریان موسسه اعتباری کوثر اصفهان
  مهدی نصراصفهانی