List of Articles معناگرایی

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  1 - The family status and the qualification of religious values in Iran
  Taqi Azad Armaki Seyed Mahdi Etemadifard
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• Open Access Article
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  2 - Lagoons and Waters: A Sample of Mystic Nostalgia
  بهجت السادات حجازی اکبر کریمی
    After the Imposed War, a movement in poetry was formed by some Iranian poets. Reviving the memories of the war and narrating the values which had been forgotten after the war, grief arising from attaining martyrdom by fellow warriors, and yearning for martyrdom More

    After the Imposed War, a movement in poetry was formed by some Iranian poets. Reviving the memories of the war and narrating the values which had been forgotten after the war, grief arising from attaining martyrdom by fellow warriors, and yearning for martyrdom are major characteristics of these poems. The author of the present article calls this style "mystic nostalgia", and studies a sample of this style, Lagoons and Waters, a masnavi, composed by S. Hasan Hoseini.     Manuscript profile
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  3 - Presenting the model of consumer behavior with emphasizing on inbound & outbound marketing. (Case Study: Consumers of Fast-moving consumer goods in Tehran)
  Maryam Khajavi Bahram Kheiri Ahmad Vedadi
  The aim of the present study is to explore aspects of consumer behavior, with an emphasis on inbound and outbound marketing. From the qualitative point of view, the grounded theory method has been used. The statistical population of the present study in the qualitative More

  The aim of the present study is to explore aspects of consumer behavior, with an emphasis on inbound and outbound marketing. From the qualitative point of view, the grounded theory method has been used. The statistical population of the present study in the qualitative section was formed by academic experts and in the quantitative section, "Consumers of consumer goods in Tehran" and the statistical sample of the quantitative section, the current research is 385 people. In the qualitative part of the present study, using open, axial and selective coding, an attempt was made to create the data obtained in 10 interviews to create a research process model.In the qualitative section, the research results are presented in the form of process and contextual models of consumer behavior with emphasis on inbound and outbound marketing, which consists of a structured model of semantic variables, inbound and outbound marketing, content effectiveness and social convergence of advertising. Manuscript profile