List of Articles مدل پذیرش فناوری دیویس

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  1 - The Survey of Effective Behavioral Factors on Decision Making of Acceptance the Electronic Commerce, by Managers of SMEs in Tehran
  A. Hajiha F.i Ghaffar L. Hajihashemi varnosefadrani
  information technology offers opportunities for creating new business by opening new markets up andintroducing new products and services, but its acceptance encounters with many difficulties, speciallyby small and medium enterprises (SMEs). For example, a survey conduct More

  information technology offers opportunities for creating new business by opening new markets up andintroducing new products and services, but its acceptance encounters with many difficulties, speciallyby small and medium enterprises (SMEs). For example, a survey conducted by Verison found that36% of small and medium enterprises established web sites primarily to advertise and promote theirbusiness, compared to 9% who established one to sell or market online. Similarly, in a survey of 444SMEs during 2002, Pratt found that many SMEs were reluctant to conduct transactions online, morethan 80% were only using the Internet to communicate (via e–mail) and gather business information.This means that top managers/owners of SMEs do not realize the strategic value of electroniccommerce to their business or this means that they encounter significant barriers to implementing it.(Cyber Atlas, 2003)The research objective is determining the effective behavioral factors on decision making ofacceptance the electronic commerce by managers of SMEs in Tehran that it’s using the TechnologyAcceptance Model (TAM) and the Theory of Planned Behavior (TPB). The research focused on thebehavioral intention and it doesn’t measure the actual behavior. The data collected from 226 personsof top managers/owners of SMEs in order to validating research models, then the models evaluatedby Lisrel. The findings of the Davis’ Technology Acceptance Model presented a support to thetheoretical links. Also the findings of the Ajzen’s Theory of Planned Behavior presented a support tothe theoretical links (with the exception of the effect of subjective norm on the behavioral intention toaccept/use the electronic commerce). Manuscript profile
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  2 - Factors influencing the adoption of digital audio archive by radio program makers of IRIB in the region NorthWest of Iran, based on the " Davis’s Technology Acceptance Model”
  Talat Hasanpour abdalreza Noroozi Chacoli
  Purpose: This study aims to investigate influencial factors on accepting audio archive by radio program makers of IRIB in North West of  Iran. Methodology: This research is based on Davis’ Technology Acceptance Model Which has been done via analytical survey More

  Purpose: This study aims to investigate influencial factors on accepting audio archive by radio program makers of IRIB in North West of  Iran. Methodology: This research is based on Davis’ Technology Acceptance Model Which has been done via analytical survey method. The Population of this research are 100 radio program makers in North West of Iran who are from Uramia, Tabriz, Ardabil, Zanjan, Qazvin, Sanandaj and Mahabad. These people have been asked one by one, because of limitation in members- census method. The tool which is used  for data gathering  is organized questionnaire. Findings: Findings show that all program Makers variables in this research Acceptance Technology Model, on the use of digital archive system- voice effects are: Subjective perception of usefulness, ease of use of subjective perceptions, and attitudes toward the decision to use IT  Conclusion:At the end of the study, according to its findings recommend acceptance of accelerated system for digital voice archive of the Islamic Republic of Iran is presented.   Manuscript profile