The purpose of the present study is to examine the political-social concepts of the writings of the martyrs of the shrine of the province of Tehran in 1398. The concept of martyrdom was backed up by functionalist, structuralist, modern, postmodern, Interpreters and Musl More
The purpose of the present study is to examine the political-social concepts of the writings of the martyrs of the shrine of the province of Tehran in 1398. The concept of martyrdom was backed up by functionalist, structuralist, modern, postmodern, Interpreters and Muslim thinker’s theories. Research Method and Research Strategy Quantitative content analysis is a technique in qualitative research, used to objectively and systematically describe the content of the message with the ultimate goal of interpreting the data and to identify and highlight the main axes or lines of the text. The statistical society including all the shrine protectorate's permits, according to the available and available works (20 shrines of the shrine) were selected, the sampling method Selected from available sample type. The findings of the research showed that the highest frequency of political concepts is 96.57 percent, and the highest frequency of social concepts is 42.44 percent in the wives and wills of shrine protectors of the shrine. The results of the research showed that two patterns from the text and the conclusions of the martyrs can be extracted. First, follow the uprising of Ashura and Imam Hussein as the true leader and flagship of this uprising and the second model of defending the soil, homeland, and the lives of allies.
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This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the natur More
This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the nature and method of scientific research. This study is also an applied research on the cognitive purpose, and is based on a quantitative research. The data collection method is library-field. The statistical population of the study consisted of employees and managers of Tehran municipality. According to Morgan's table, the minimum number of samples required to conduct this research is 291 people, which according to the widespread number of questionnaires, 385 questionnaires were collected. To test the hypotheses of this research, a questionnaire of 29 questions was used that contains dimensions of message content, perception, personalization, attitude and intention of purchase. The results of the analysis of variance based on SmartPLS2 software showed that positive behavior toward promotional SMS has a positive effect on purchasing intention. Additionally, the customization of SMS messages on the relationship between the message content of the message and the perception of the ad text of the moderated effect Does
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This study aimed to evaluate the prioritization of media use for brand awareness in the insurance industry. Regarding the purpose of the study, it was an applied and survey research.At the first phase of the study to identify the criteria, the study population was consi More
This study aimed to evaluate the prioritization of media use for brand awareness in the insurance industry. Regarding the purpose of the study, it was an applied and survey research.At the first phase of the study to identify the criteria, the study population was consisted of the insurers of the insurance companies of Tehran, and at the second phase, the experts' views were used to prioritize the criteria. The results of the pair-wise comparison of the main criteria showed that the media consumption (0.164) was in the first priority. The updated media (0.140) was in the second priority. The assurance (0.121) was in the third priority. The ability to transfer content (0.119) was in the fourth priority. The content media and media distinctiveness were in the subsequent priorities. Of these weights, ARAS-G method was used to determine the best media. Seven media including television advertising, radio, and billboards across the city, newspapers and magazines, internet, friends and relatives were evaluated based on the twenty-eight criteria. Finally, it was revealed that friends and relatives (social networks and word of mouth advertising) (0.998) has the highest priority. Television advertising was on the second place and the third priority was cyberspace and internet.
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