List of Articles متغیرهای کلامی Open Access Article Abstract Page Full-Text 1 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior S. Khanmohammadi M. Mohammadi Open Access Article Abstract Page Full-Text 2 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior S. Khanmohammadi M. Mohammadi