List of Articles مارکتینگ رابطه مند

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  1 - Past, Present and Future of Marketing Practice: A critical Analysis
  Pejman Jafari
  Marketing consists of two different spheres including theoretical and practical. Although, theacademic aspect is quite new not more than a century but the practical aspect exists from thefirst of business history. This article is trying to introduce one of theoretical a More

  Marketing consists of two different spheres including theoretical and practical. Although, theacademic aspect is quite new not more than a century but the practical aspect exists from thefirst of business history. This article is trying to introduce one of theoretical attempts inmarketing practice.Present research is based on a critical review on typology study of contemporary marketingpractice which was developed by Coviello et al (1997) and has come to this result that if we aresupposed to have such classification scheme, a deep modification would be vital for applying indeveloping countries like Iran. Manuscript profile