List of Articles عوامل بازاری

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  1 - Identifying the Effective Factors of Corporate Investment in the R & D Department
  Meghdad Haji Mohammadalijahromi Soleyman Allah VirdiCalhory
  The main objective of this paper is to investigate the factors influencing the investment of companies in the research and development sector. The factors considered in this study as independent variables include tangible resources, intangible resources, financial facto More

  The main objective of this paper is to investigate the factors influencing the investment of companies in the research and development sector. The factors considered in this study as independent variables include tangible resources, intangible resources, financial factors, market factors, as well as the presence of international companies in the country as an intermediary variable. The research method in this research is applied in terms of applied and descriptive-survey nature and the statistical population selected in this study is all active companies in Takestan industrial towns. The results show that market factors (intensity of competition, complexity of the environment), tangible resources (size of organization and structural capital), intangible resources (manpower, reputation and business resources), and ultimately financial factors (financial independence and profitability of the company) The title of effective factors is the key to deciding on investment in research and development. The results show that the presence of international companies in Iran after the imposition of sanctions and the elimination of sanctions as a mediating variable in terms of intensity of competition does not have a significant effect on directors' decision making on investing in research and development, but the effect of this mediator variable is Then, the impact of environmental complexity on investment decisions on research and development is meaningful. Manuscript profile
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  2 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
  Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee
  The pupoose of this research is to investigate the relationship management with electronic customer in marketing behaviors regarding the mediating role of social responsibility. Delphi analysis has been used to measure electronic customer in marketing relationship manag More

  The pupoose of this research is to investigate the relationship management with electronic customer in marketing behaviors regarding the mediating role of social responsibility. Delphi analysis has been used to measure electronic customer in marketing relationship management and marketing behaviors. The statistical sample in this section includes; there are 22 academic, organizational and experimental experts who were selected using the snowball technigue. Based on the results, the constituent elements of electronic Customer Management include six dimesions; Communication factors, electronic factors, technological factors, Management factors, information factors and Stimulating factors. Also marketing behaviors include four dimensions; Marketing factors, behavioral factors, organizational factors and environmental factors. Next, 108 questionnaires that were answered by the deputies, experts and employees of Golestan Gas Compani were analyzed and the results showed that there is a positive and significant relationship between electronic customer relationship management and marketing behaviors. Also, social responsibility has a mediating role in the relationship between electronic customer relationship management and Marketing behaviors. Manuscript profile