List of Articles صنعت گردشگری و هتلداری Open Access Article Abstract Page Full-Text 1 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad) behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei 10.30495/jmfr.2022.21092