List of Articles سردرگمی Open Access Article Abstract Page Full-Text 1 - Modeling factors influencing the confusion of female customers in choosing retail stores Soheila ZarinJoy alvar Maryam Nooraei Abadeh 10.30495/jmemiau.2023.708709 Open Access Article Abstract Page Full-Text 2 - Self-Deception: Description and Assessment Hamid Barani Mahboobeh Fooladchang Seyedeh Parisa Salamat Open Access Article Abstract Page Full-Text 3 - Qualitative study of the effect of modernization on youth role confusion Morteza najimi Masome Esmaeili Ebrahim Naeimi